7 Natural Skin Care Trends for 2024

Nov 30, 2023

The drive to protect the planet is only going to increase, simply because it has to, and this connection with the natural world is being infused into our daily lives. We know the power of nature, we know its power of healing itself, and we’re realising how this healing power can be incorporated into our skin care products more and more. Here’s a look at some of the natural skin care trends we’ll be seeing in 2024.

1.     All-natural Ingredients

Consumers are becoming much more conscious of what’s going into their bodies, and what’s going onto their bodies. There will be a drive to only use cosmetic products that are made with 100% natural raw ingredients. This means no mineral oils, silicones, PEGs, and synthetic preservatives. Certified labels such as NATRUE will be sought, ensuring the brand doesn’t use greenwashing, protects the environment, and supports sustainable practices.

2.     Organic Cosmetics

Going beyond simply organic ingredients, there will be a trend to use organic ingredients wherever possible. This means organically cultivated skin care ingredients, such as essential rose oil, mango butter, castor oil, and shea butter.

Remember that organic refers to ingredients that are grown without the use of harmful pesticides, artificial fertilizers, or any other synthetic ingredients.

3.     Prevent Rather than Cure

Since the pandemic, there has been a focus on health and well-being which is extending into the skincare industry as well. This means maintaining skin health as a trend rather than treating issues after the fact. We will see much more skin care dedicated to protecting from environmental factors, and skin care that prevents sun damage such as fine lines, wrinkles, and hyperpigmentation.

4.     Biodegradable Packaging

The natural skin care trends will also be evident in the exterior of cosmetic products as well as what goes within. This means we will see more eco-friendly, biodegradable packaging which leaves no traces of waste behind. It’s all about protecting the planet that is actually protecting us, so consumers will be much more conscious of whether there is plastic use or not, the brand’s carbon footprint, and what they’re doing to counter any harmful practices.

5.     Clean Beauty

The shift to natural and organic ingredients will also extend to more ‘clean beauty’ in terms of clear beauty products without any additives. Expect to see this extend into the packaging, where products tend to have a more minimalist, cleaner look.  

6.     Regenerative Skin Care

Another popular skin care trend emerging, which we’re only going to see more of in 2024, is regenerative skin care. This is using products that encourage the skin’s own ability to renew itself. These will be treatments that stimulate cell regeneration, collagen and elastin production, thereby creating a more youthful overall appearance.

7.     Skin Care is Self-care

Another trend we’re going to see is incorporating skin care into overall well-being. By caring for our skin we’re caring for more than just outer beauty, our skin is an important part of our physical health, and we must consider this when choosing skin care products. For the best in natural skin care, look no further than Dr. Hauschka Skin Care. This range is 100% certified natural by NATRUE and made with organic, biodynamic, and ethically sourced ingredients. From its inception, Dr. Haushcka Skin Care has incorporated the elements that are now becoming on-trend – protecting the skin while protecting the planet.

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